• The more sites that link to you, the more traffic you can expect to receive to your site.
• More and more major search engines will rank your pages higher (High Page Rank) when you have many links to your site (i.e., your link popularity).

Thus, Increasing the number of quality links to your web site is the most efficient technique involved in Link Popularity to increase the traffic to your web site and boost your search engine rankings. The quality and quantity of links with other web sites allows you to increase your link popularity.