• Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
• Adding advertisements in e-mails sent by other companies to their customers.
• Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.

Email marketing can be a fantastic way of staying in touch with your customer base and making an impression on new customers. Good email marketing should involve a personalised message that really reaches out to your customer, and should be made up of well though out content.